You're the boss, so be the boss of your time too

If you have started your own business recently, I encourage you to pay attention to the time you’re spending on business activities.

After reading a helpful article from a solopreneur who gave this advice, I started keeping a log of how I was spending my time on marketing and learning activities related to my website design business and also how much time I was spending on personal social media and a personal website and blog I maintained. It was very revealing to discover that I was spending 10 to 15 hours on social media activities related to my business and another 10 to 15 hours on personal online activities. Now I am much more deliberate about how I spend my time online.

I've narrowed down my business-related social media focus to Facebook, Instagram, and LinkedIn. I blog and write a DIY tip once a month to my mailing list subscribers. I now spend about 10 hours a week on business-related online activities and no more than 10 hours on personal social media activities. That leaves me with more time for client work, learning new skills, and exploring other ways to help clients find me.

My advice to you: Pay attention to how much time you’re spending on “low-value” tasks in your business. If you’re spending too much time on tasks that don’t help your business, it’s time to reprioritize the way you spend your time.

[Updated March 2022]

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