I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.
It is surprisingly easy to create PayPal button code that adds a Buy Now, Add to Cart, or Donate button to your website. Use the Button Tool with a PayPal business account to generate code that creates a custom button for your website. This blog posting shows you an example of a button for visitors who want to purchase an online gift certificate. This is a simple example; I encourage you to explore the button options in PayPal for your own inspiration.
To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
If you have never had a website or have only created a website on your own without help, this blog post will explain the steps my clients and I take to go from our first talk to a finished website that helps their businesses shine online.
Keep the text on your website looking professional and easy to read by avoiding these 10 text mistakes.
Service-based businesses usually have one or more pages that describe the services they offer. They should also provide enough information for people to take the next step toward hiring you.
Understanding in advance how your website will support your business will inform your website's design and content.
If you’re getting ready to create your first website, find out how you can claim that perfect domain name for your website.
The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also.
Every website needs a Contact form so that visitors have an easy online way to get in touch with you. Learn about what a Contact form should contain and where it should be placed on your website.
Like the reception area of an office, the Home page needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
Your website and your domain are connected, but can be separated too.
Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.
I always love it when I find something that speeds up repetitive tasks. So when I discovered the shortcut of copying website pages to create new ones early on in my website design career, I was sold.
The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event.
Have you ever wished that you could take customers back to your website automatically after they make a payment through a PayPal button on your site? It turns out it’s not only possible, but it only takes a little extra planning and web design time.
There are two keyboard shortcuts that I use today on both my PC and my Mac whose heritage can be traced back to those early days when keyboards still ruled and the mouse had yet to be invented. it occurred to me recently that people who got their start in technology in the post-mouse era may not know how handy these shortcuts are.
When I was choosing easy-to-use builders to specialize in, I knew I wanted to specialize in Squarespace and one other website builder that offered a free version. When I compared Wix and Weebly, there was one difference that made the choice clear.
A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.
When you buy an RV, it’s customary to take it for a shakedown cruise to reveal anything that’s not working as expected. A new website undergoes a similar shakedown process before I consider it done.