A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.
A coat rack is a central location in your house where all the coats, hats, and scarves are kept. It's a meeting place for all of that outdoor apparel. A website is like a coat rack that organizes all the marketing apparel for your business: your About Me information, your Services descriptions, testimonials, photo galleries, product pages, blog posts, a contact form, and links to social media accounts. So what are you waiting for? Get that long-postponed website designed and launched. After all, your home (page) is where you hang your hat.
I use social media for my website design business to establish my expertise and promote my business, to get ideas from others in my field or related fields, and to inspire or share information with my potential or current small-business clients. For the last four or five months, I've been trying to educate myself about how best to use my time on social media to let more people know that I help small businesses create websites on Squarespace and Weebly. I have decided that my approach, given the time I have, is to do my best to post on several social media channels several times a week. I create original posts and I also share helpful posts from others in my industry. I researched where my potential customers are spending time online and now focus on posting in those locations.
As a confirmed introvert, I've tended to favor online networking strategies rather than in-person networking events. That's why it was a stretch to go to a local Women's Business Networking event last night. Reflecting this morning on the evening, I'm really glad I donned my courage cape and took the chance at trying something new. I'm glad to be back in my den this morning, but if I hadn't popped my head out to check the weather "out there," I would have missed out on learning and networking opportunities that I couldn't have had any other way.
If you have started your own business recently, I encourage you to read this article for tips about how to understand where your time goes, so you can become more deliberate about the choices you make: "My Biggest Mistake as a Solopreneur – And What I Learned From It." After I found this helpful advice a couple of months ago, I started keeping a log of how I was spending my time on marketing and learning activities related to my website design business and also how much time I was spending on personal social media and a personal website and blog I maintain. Now I am much more deliberate about how I spend my time online and I've narrowed down my business-related social media focus to Facebook and LinkedIn and I aim for weekly blogging.
I wanted to learn how to put a "Like Our Page on Facebook" button on a website. It turns out there's a Button Configurator in Facebook that does most of the magic. You then put the code the Configurator generates into your website as code. Here are the steps I used for my KerryAThompson website on Squarespace. Instructions for sites on Weebly are included where they differ.
The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event.