squarespace

Sharing your "Under Construction" Squarespace website

Sharing your "Under Construction" Squarespace website

Squarespace offers a special home page called a lock screen that you can use while you're designing your website. The lock screen appears when people go to your password-protected website. Use a lock screen to build excitement for your brand, get a head start on Google search results, and provide a preview option for reviewers.

Button up your site with SSL

Button up your site with SSL

Enabling SSL security for your website ensures an encrypted connection between a visitor's website browser and your website. It also has the added bonus of giving you a boost in Google search results. Find out what I discovered about enabling SSL for my clients' Squarespace and Weebly websites and what I learned about Weebly and SSL that you must know.

Your new website: How much will it cost? How long will it take?

Your new website: How much will it cost? How long will it take?

Heeding advice from a self-guided business course I'm taking, I sent out a survey a couple of months ago to my website design clients to learn more about their preferences and concerns. One of the questions I asked was "What were you most concerned about before working with me?" The two answers given most frequently were "How much it would cost" and "How long it would take."

Choosing a design based on where the navigation text falls

Choosing a design based on where the navigation text falls

Whenever I start working with a client, I ask the client to make one or two decisions to narrow down the design choices. The first decision I ask clients to make is to choose a large image that goes the full width of the page or choose a narrower image with some "breathing room" on either side. If they prefer a wide edge-to-edge image, there's a second decision. Do they want the navigation text to appear above the image or within the image? Making that second decision narrows down design template choices to just a few.

The one trick that will narrow down your design choices for a new website

The one trick that will narrow down your design choices for a new website

When you get started with Squarespace or Weebly, you are faced with a design decision before you even provide a domain name or a credit card number. As I browsed through many templates in doing work for clients, I started to realize that there was a pattern in the designs that could help me narrow down template choices for my clients. The decision about the main image on the website cuts down the choices dramatically.

Important Squarespace features for small businesses are dropped from Personal plan

Important Squarespace features for small businesses are dropped from Personal plan

On December 1, 2017, Squarespace changed which features are included in its lowest-cost Personal plan. Many simple customization and third-party integration features are now classified as Premium features, only available with the Business and Commerce plans. I'll have to take this into consideration as I talk with new clients about their options.

Adding a PayPal "Buy Now" button to your website is easier than you think

Adding a PayPal "Buy Now" button to your website is easier than you think

It is surprisingly easy to create PayPal button code that adds a Buy Now, Add to Cart, or Donate button to your website. Use the Button Tool with a PayPal business account to generate code that creates a custom button for your website. This blog posting shows you an example of a button for visitors who want to purchase an online gift certificate. This is a simple example; I encourage you to explore the button options in PayPal for your own inspiration.

A good website has everything a local bakery has

A good website has everything a local bakery has

People have been asking me recently what they need to put on a new website. What pages do they need? What information do they need to include? It occurred to me that a website is like an old-fashioned bakery, like those I've seen in the North End section of Boston or in small European villages.

Quit telling me to "submit"

Quit telling me to "submit"

It's a pet peeve of mine. Both Squarespace and Weebly use the word "Submit" as the default button text and I hate that word on a form I'm filling out. I might like to send you a message but I'm certainly not going to "submit" to anything. Do me, and the internet, a favor and change the default button text on your Contact forms to anything other than "Submit."

You need a website like you need a coat rack

You need a website like you need a coat rack

A coat rack is a central location in your house where all the coats, hats, and scarves are kept. It's a meeting place for all of that outdoor apparel. A website is like a coat rack that organizes all the marketing apparel for your business: your About Me information, your Services descriptions, testimonials, photo galleries, product pages, blog posts, a contact form, and links to social media accounts. So what are you waiting for? Get that long-postponed website designed and launched. After all, your home (page) is where you hang your hat.

A picture is worth a thousand words and helps with searches too

A picture is worth a thousand words and helps with searches too

I learned recently that images play a role in improving your website's search rankings. It isn't an image by itself, but the words associated with an image, that can make a difference. There are three places where words are connected with an image:

  • The file name
  • Alt text (alternate text) that appears when the image can't be viewed
  • An optional caption that goes with the image

Using file names and image properties in Squarespace or Weebly to include possible search words is a good practice for improving the search rankings of your website.
 

Encouraging Facebook Page Likes from your website

Encouraging Facebook Page Likes from your website

I wanted to learn how to put a "Like Our Page on Facebook" button on a website. It turns out there's a Button Configurator in Facebook that does most of the magic. You then put the code the Configurator generates into your website as code. Here are the steps I used for my KerryAThompson website on Squarespace. Instructions for sites on Weebly are included where they differ.

What's the personality of your healing business?

What's the personality of your healing business?

I came across an article today about developing a "brand" for your healing business that echoes much of what I think about as I'm helping small businesses plan the design of a new website. Your business "brand" is who you are and what you have to offer as a healer. The colors, images, and text you add reflect what you have to share with clients as you help them on a healing journey.

Your website design is an extension of you and your business

Your website design is an extension of you and your business

When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.

Is your website responsive when smartphones are calling?

Is your website responsive when smartphones are calling?

With so many people looking for information on their smartphones, it's critical that your website employs a responsive design. A website that has a "responsive design" responds to the screen size of the device the reader has and narrows or widens pages so information fits the width of the device. Before you consider a website page ready to publish, check the page with the Mobile preview feature so you can see the page as a cell phone user will see it.