Where do your potential customers hang out online?

I use social media for my website design business to establish my expertise and promote my business, to get ideas from others in my field or related fields, and to inspire or share information with my potential or current small-business clients. For the last four or five months, I've been trying to educate myself about how best to use my time on social media to let more people know that I help small businesses create websites on Squarespace and Weebly. I have decided that my approach, given the time I have, is to do my best to post on several social media channels several times a week. I create original posts and I also share helpful posts from others in my industry. I researched where my potential customers are spending time online and now focus on posting in those locations. 

Read More