To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
If you have never had a website or have only created a website on your own without help, this blog post will explain the steps my clients and I take to go from our first talk to a finished website that helps their businesses shine online.
Service-based businesses usually have one or more pages that describe the services they offer. They should also provide enough information for people to take the next step toward hiring you.
Like the reception area of an office, the Home page needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.