I learned recently that images play a role in improving your website's search rankings. It isn't an image by itself, but the words associated with an image, that can make a difference. There are three places where words are connected with an image:
- The file name
- Alt text (alternate text) that appears when the image can't be viewed
- An optional caption that goes with the image
Using file names and image properties in Squarespace or Weebly to include possible search words is a good practice for improving the search rankings of your website.