Service-based businesses usually have one or more pages that describe the services they offer. They should also provide enough information for people to take the next step toward hiring you.
Understanding in advance how your website will support your business will inform your website's design and content.
If you’re getting ready to create your first website, find out how you can claim that perfect domain name for your website.
Like the reception area of an office, the Home page needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
Your website and your domain are connected, but can be separated too.
Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.
I always love it when I find something that speeds up repetitive tasks. So when I discovered the shortcut of copying website pages to create new ones early on in my website design career, I was sold.
When I was choosing easy-to-use builders to specialize in, I knew I wanted to specialize in Squarespace and one other website builder that offered a free version. When I compared Wix and Weebly, there was one difference that made the choice clear.
A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.
When you buy an RV, it’s customary to take it for a shakedown cruise to reveal anything that’s not working as expected. A new website undergoes a similar shakedown process before I consider it done.
Squarespace offers a special home page called a lock screen that you can use while you're designing your website. The lock screen appears when people go to your password-protected website. Use a lock screen to build excitement for your brand, get a head start on Google search results, and provide a preview option for reviewers.
Enabling SSL security for your website ensures an encrypted connection between a visitor's website browser and your website. It also has the added bonus of giving you a boost in Google search results. Find out what I discovered about enabling SSL for my clients' Squarespace and Weebly websites and what I learned about Weebly and SSL that you must know.
Heeding advice from a self-guided business course I'm taking, I sent out a survey a couple of months ago to my website design clients to learn more about their preferences and concerns. One of the questions I asked was "What were you most concerned about before working with me?" The two answers given most frequently were "How much it would cost" and "How long it would take."
Whenever I start working with a client, I ask the client to make one or two decisions to narrow down the design choices. The first decision I ask clients to make is to choose a large image that goes the full width of the page or choose a narrower image with some "breathing room" on either side. If they prefer a wide edge-to-edge image, there's a second decision. Do they want the navigation text to appear above the image or within the image? Making that second decision narrows down design template choices to just a few.
When you get started with Squarespace or Weebly, you are faced with a design decision before you even provide a domain name or a credit card number. As I browsed through many templates in doing work for clients, I started to realize that there was a pattern in the designs that could help me narrow down template choices for my clients. The decision about the main image on the website cuts down the choices dramatically.
On December 1, 2017, Squarespace changed which features are included in its lowest-cost Personal plan. Many simple customization and third-party integration features are now classified as Premium features, only available with the Business and Commerce plans. I'll have to take this into consideration as I talk with new clients about their options.
I specialize in creating websites on Weebly and Squarespace because they are two of the easiest do-it-yourself website platforms. One of the biggest differences is that Squarespace offers a Cancel button so you can dismiss all changes you've made to a page if you don't like them.
It is surprisingly easy to create PayPal button code that adds a Buy Now, Add to Cart, or Donate button to your website. Use the Button Tool with a PayPal business account to generate code that creates a custom button for your website. This blog posting shows you an example of a button for visitors who want to purchase an online gift certificate. This is a simple example; I encourage you to explore the button options in PayPal for your own inspiration.
People have been asking me recently what they need to put on a new website. What pages do they need? What information do they need to include? It occurred to me that a website is like an old-fashioned bakery, like those I've seen in the North End section of Boston or in small European villages.