To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also.
The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event.
Have you ever wished that you could take customers back to your website automatically after they make a payment through a PayPal button on your site? It turns out it’s not only possible, but it only takes a little extra planning and web design time.
A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.
Squarespace offers a special home page called a lock screen that you can use while you're designing your website. The lock screen appears when people go to your password-protected website. Use a lock screen to build excitement for your brand, get a head start on Google search results, and provide a preview option for reviewers.
A coat rack is a central location in your house where all the coats, hats, and scarves are kept. It's a meeting place for all of that outdoor apparel. A website is like a coat rack that organizes all the marketing apparel for your business: your About Me information, your Services descriptions, testimonials, photo galleries, product pages, blog posts, a contact form, and links to social media accounts. So what are you waiting for? Get that long-postponed website designed and launched. After all, your home (page) is where you hang your hat.
I use social media for my website design business to establish my expertise and promote my business, to get ideas from others in my field or related fields, and to inspire or share information with my potential or current small-business clients. For the last four or five months, I've been trying to educate myself about how best to use my time on social media to let more people know that I help small businesses create websites on Squarespace and Weebly. I have decided that my approach, given the time I have, is to do my best to post on several social media channels several times a week. I create original posts and I also share helpful posts from others in my industry. I researched where my potential customers are spending time online and now focus on posting in those locations.
As a confirmed introvert, I've tended to favor online networking strategies rather than in-person networking events. That's why it was a stretch to go to a local Women's Business Networking event last night. Reflecting this morning on the evening, I'm really glad I donned my courage cape and took the chance at trying something new. I'm glad to be back in my den this morning, but if I hadn't popped my head out to check the weather "out there," I would have missed out on learning and networking opportunities that I couldn't have had any other way.
If you have started your own business recently, I encourage you to read this article for tips about how to understand where your time goes, so you can become more deliberate about the choices you make: "My Biggest Mistake as a Solopreneur – And What I Learned From It." After I found this helpful advice a couple of months ago, I started keeping a log of how I was spending my time on marketing and learning activities related to my website design business and also how much time I was spending on personal social media and a personal website and blog I maintain. Now I am much more deliberate about how I spend my time online and I've narrowed down my business-related social media focus to Facebook and LinkedIn and I aim for weekly blogging.
I wanted to learn how to put a "Like Our Page on Facebook" button on a website. It turns out there's a Button Configurator in Facebook that does most of the magic. You then put the code the Configurator generates into your website as code. Here are the steps I used for my KerryAThompson website on Squarespace. Instructions for sites on Weebly are included where they differ.
I came across an article today about developing a "brand" for your healing business that echoes much of what I think about as I'm helping small businesses plan the design of a new website. Your business "brand" is who you are and what you have to offer as a healer. The colors, images, and text you add reflect what you have to share with clients as you help them on a healing journey.
I attended a free webinar this week about using Facebook and Instagram for my small business. I learned several helpful tips that will guide me to using my time wisely on social media.
When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.
Taking the time to add a note to your invitation to connect to someone on LinkedIn improves the chances of the invitation being accepted. Adding information about how you know the person or mutual connections you have builds trust.
To set up blogs to be published to my Facebook business page, I selected the Kerry A. Thompson business page as a "Push Target." Now when I choose to cross-publish a new blog posting to Facebook, it will automatically be posted on my Kerry A. Thompson business page.