Words on your website speak loudly too

The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also. 

How to ask others to toot your horn

The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event. 

The two keyboard shortcuts I can't live without

There are two keyboard shortcuts that I use today on both my PC and my Mac whose heritage can be traced back to those early days when keyboards still ruled and the mouse had yet to be invented. it occurred to me recently that people who got their start in technology in the post-mouse era may not know how handy these shortcuts are.

Sharing your "Under Construction" Squarespace website

Squarespace offers a special home page called a lock screen that you can use while you're designing your website. The lock screen appears when people go to your password-protected website. Use a lock screen to build excitement for your brand, get a head start on Google search results, and provide a preview option for reviewers.

The best of both worlds — your own domain and a free Weebly website

I recently learned that you can use your own domain name with a free Weebly website. You'll want to start with a free Weebly website, then upgrade to the Connect plan and purchase a domain from Weebly or use one you bought elsewhere. It's a good compromise between choosing a professional domain and taking advantage of cost savings as you start a new venture.

Button up your site with SSL

Enabling SSL security for your website ensures an encrypted connection between a visitor's website browser and your website. It also has the added bonus of giving you a boost in Google search results. Find out what I discovered about enabling SSL for my clients' Squarespace and Weebly websites and what I learned about Weebly and SSL that you must know.

Your new website: How much will it cost? How long will it take?

Heeding advice from a self-guided business course I'm taking, I sent out a survey a couple of months ago to my website design clients to learn more about their preferences and concerns. One of the questions I asked was "What were you most concerned about before working with me?" The two answers given most frequently were "How much it would cost" and "How long it would take."

Choosing a design based on where the navigation text falls

Whenever I start working with a client, I ask the client to make one or two decisions to narrow down the design choices. The first decision I ask clients to make is to choose a large image that goes the full width of the page or choose a narrower image with some "breathing room" on either side. If they prefer a wide edge-to-edge image, there's a second decision. Do they want the navigation text to appear above the image or within the image? Making that second decision narrows down design template choices to just a few.