Use the Button Tool with a free PayPal business account to generate code that creates a custom Buy Now button for your website.

Taking the time to add a note to your invitation to connect to someone on LinkedIn improves the chances of the invitation being accepted. Adding information about how you know the person or mutual connections you have builds trust.

A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.

Use the Facebook Like Button Configurator to generate code to add a Facebook Follow button on your website.

Here are my 10 favorite text tips to help you create a modern and professional-looking Squarespace website.

Images play a role in improving your website's search rankings. Using file names and image properties strategically on your Squarespace website to include possible search words is a good practice for improving the search rankings of your website.

One of the first decisions you'll make with a new website is the choice of typefaces, especially those used as display accents throughout your site, such as the Site Title and Headings. Your website probably includes typefaces that suit the design template you chose, but if you would prefer another typeface, there are many to choose from.

Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.

With so many people looking for information on their smartphones, it's critical that your website employs a responsive design. A website that has a "responsive design" responds to the screen size of the reader’s device and narrows or widens pages so information fits the width of the device. Before you consider a website page ready to publish, check the page with the Mobile preview feature so you can see the page as a cell phone user will see it. 

A branded email address has your domain name after the @ sign. It’s a good idea to pay for email hosting services that use your domain name. It looks more professional and is less likely to be seen as spam.

I've found Squarespace Support very helpful over the years. I contact them for both technical questions and advice. I learned early on that it is much faster to get their focused expertise to get over a hurdle or to avoid prolonged research. Being prepared to get the most out of your Live Chat helps you get the answers you need quickly.

I used the free version of MailChimp for several years and found it easy to use. I now use MailerLite because it allows a Welcome letter automation sequence that MailChimp no longer offers on the free plan. Still MailChimp is a good choice for small-business owners who want to add a newsletter to their site without the monthly cost of an email marketing plan if they only need to send new subscribers a single Welcome letter.

I recommend moving your website presence to Squarespace from older, hard-to-maintain website hosting/building platforms. For this reason, a moved website is a new website on Squarespace for my clients. Learn more in this post about how I work with clients and the different steps involved.

As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.

Two kinds of forms are common on websites: a Contact form and an Email signup form. Each form has its own purpose. To plan which forms will go on your website, it’s helpful to understand how each form is used as an interactive tool for collecting information from your website visitors.

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.