I recommend starting your business with a Google Workspace Business account so your business email address includes your domain name. But a personal Google account can be useful for many everyday tasks. In this blog post, I cover how the two types of accounts differ.

Understanding in advance how your website will support your business will inform your website's design and content.

As a Squarespace Circle Member, I bring lots of benefits to my clients’ projects through the supportive professional community I belong to. As my client, you also get direct benefits I pass on to you, like an extended 6-month trial period and 20% off your first annual purchase.

Squarespace and Square are two different companies. They both support online stores, so it can be confusing when you are doing research about getting your business online. Squarespace is my favorite website builder, so this blog post will explain how it’s different from the company called Square.

I used the free version of MailChimp for several years and found it easy to use. I now use MailerLite because it allows a Welcome letter automation sequence that MailChimp no longer offers on the free plan. Still MailChimp is a good choice for small-business owners who want to add a newsletter to their site without the monthly cost of an email marketing plan if they only need to send new subscribers a single Welcome letter.

I recommend moving your website presence to Squarespace from older, hard-to-maintain website hosting/building platforms. For this reason, a moved website is a new website on Squarespace for my clients. Learn more in this post about how I work with clients and the different steps involved.

As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.

Two kinds of forms are common on websites: a Contact form and an Email signup form. Each form has its own purpose. To plan which forms will go on your website, it’s helpful to understand how each form is used as an interactive tool for collecting information from your website visitors.

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

Squarespace is my favorite website building platform. But when I was starting out, I took a look at Wix too. There was one quality that decide me against it.

I came across an article about developing a "brand" for your healing business that echoes much of what I think about as I'm helping small businesses plan the design of a new website. Your business "brand" is who you are and what you have to offer as a healer. The colors, images, and text you add reflect what you have to share with clients as you help them on a healing journey.

When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.