Have you ever wished that you could take customers back to your website automatically after they make a payment through a PayPal button on your site? It turns out it’s not only possible, but it only takes a little extra planning and web design time.
PayPal shows this regular Payment Complete window
If you don’t do anything special, your customers will see a window like this, confirming that a payment has been made. Customers can click the Return to Merchant button to return to your website if they choose, but it’s not an action you can count on. If you don’t have anything important to show customers after a purchase, this message works just fine.
Auto Return sends customers back to your website automatically
But what if there’s important information to share or extra steps you’d like people to take after they pay? That’s where setting the Auto-return option in your PayPal profile really comes in handy.
With auto-return set up, paying customers will still see the Payment Complete window after a transaction. The difference is that they’ll then see an alert telling them they will be redirected to another page. After about five seconds, customers are returned to the website page you’ve set up.
Here’s an example of an Auto-return page that invites customers to join your mailing list after making a purchase.
Why you’d want to send customers back to your website
Here are some ideas for information and actions that work well with an Auto-return option for all transactions:
Join a mailing list.
Make a donation (for nonprofits).
Read your About page.
Go to your Blog summary page.
Go to your Products page.
Setting up Auto Return for PayPal transactions
There are four steps to setting up Auto Return: set up the website return page, change your PayPal business account profile, and ensure the PayPal buttons you’re using on your site do not have “Take customers to this URL when they finish checkout” selected in the button options. Then update the button code on your site.
Setting up the website page
When you set up auto return in PayPal to go to a specific page on your website, every payment transaction will take customers to the same page (unless you override the return page as described later in this blog post). The website return page has these characteristics:
The return page is a regular website page, but should be hidden from navigation so regular website visitors don’t see it.
To meet PayPal’s terms, the return page must have an acknowledgment of payment received and a notice that the customer will receive a receipt by email.
The return page has whatever additional text, images, links, or buttons are appropriate for the purpose of this default return page.
Changing your PayPal profile
Go to your PayPal account’s Profile and Settings.
Click My selling tools.
Next to Website preferences, click Update.
Click On for Auto Return and provide the URL of the website return page you created.
Save the settings.
Checking your PayPal buttons
Create or edit buttons to ensure that this field in Step 3 is blank and unchecked: "Take customers to this URL when they finish checkout." Generate the button code and place the button code into the appropriate places on your website.
Overriding the Auto Return page for certain transactions
There may be certain transactions that lend themselves to sending customers to a page other than your site’s default auto-return page. On an override auto-return page, you will still need to acknowledge payment and include the message that a receipt will be sent by email. But you can also include text, forms, files, buttons, or links that are unique to the transaction. For example, you could:
Include or link to a scheduling page so customers can make an appointment.
Include or link to a form that needs to be filled out (such as a waiver or an intake form).
Include or link to a downloadable file related to the purchase (a PDF, an audio file, or image files).
Include a link to a specific blog post related to the purchase.
Include a link to upcoming events.
Include a thank you page that requires special text or images specific to the transaction.
To set up an override return page for a certain payment transaction, first set up the override website return page and then ensure the PayPal button you’re using on your site for this transaction has the option “Take customers to this URL when they finish checkout” selected and the URL goes to the the override return page. Then update the button code on your site.
Setting up the override return page
The override website return page has the same characteristics as the default return page, but you have more leeway in the extra information you add.
The override return page is a regular website page, but should be hidden from navigation so regular website visitors don’t see it.
To meet PayPal’s terms, the override return page must have an acknowledgment of payment received and a notice that the customer will receive a receipt by email.
The override return page has whatever additional text, images, links, buttons, or files are appropriate for this override return page.
Checking your PayPal buttons
Create or edit buttons to ensure that this field in Step 3 is selected and contains the URL for the override return page you created: "Take customers to this URL when they finish checkout." Generate the button code and place the button code into the appropriate places on your website.
Thanks to my client
I have my client Celebration of Reiki, Inc. to thank for finding the PayPal Help document that led to us implementing the Auto-return feature on their website. However you implement this feature, I think it’s a nice practice to return customers and donors to your website to invite them to explore other pages on your site.