Whenever I start working with a client, I ask the client to make one or two decisions to narrow down the design choices. The first decision I ask clients to make is to choose a large image that goes the full width of the page or choose a narrower image with some "breathing room" on either side. If they prefer a wide edge-to-edge image, there's a second decision. Do they want the navigation text to appear above the image or within the image? Making that second decision narrows down design template choices to just a few.
When you get started with Squarespace or Weebly, you are faced with a design decision before you even provide a domain name or a credit card number. As I browsed through many templates in doing work for clients, I started to realize that there was a pattern in the designs that could help me narrow down template choices for my clients. The decision about the main image on the website cuts down the choices dramatically.
I learned recently that images play a role in improving your website's search rankings. It isn't an image by itself, but the words associated with an image, that can make a difference. There are three places where words are connected with an image:
- The file name
- Alt text (alternate text) that appears when the image can't be viewed
- An optional caption that goes with the image
Using file names and image properties in Squarespace or Weebly to include possible search words is a good practice for improving the search rankings of your website.